ATLANTA, GEORGIA / ACCESS Newswire / December 9, 2025 / BELAY, the leading provider of flexible staffing solutions, announced today its acquisition of Fully Accountable, a premier outsourced accounting firm known for delivering specialized financial services to eCommerce and digitally native brands.
This acquisition marks BELAY's fifth strategic financial acquisition in under two years, solidifying its position as the go-to brand for flexible, full-service financial solutions that scale with growing businesses.
"This isn't just another acquisition. It's a statement about the future we're building," said Tricia Sciortino, CEO of BELAY. "Fully Accountable is an elite firm with deep expertise in eCommerce and digital businesses, two of the fastest-growing sectors in the economy.
"Together, we are redefining what accessible, best-in-class financial support looks like for entrepreneurs, founders, and executive teams."
Founded in 2014, Fully Accountable has become a trusted financial partner for eCommerce brands, SaaS companies, and digital-first businesses.
Fully Accountable empowers leaders with clarity, strategic oversight, and operational excellence, and is recognized for its excellence in:
eCommerce accounting and financial operations
Subscription-model financial management
Fractional CFO services
Advanced analytics and performance dashboards
"From the beginning, BELAY and Fully Accountable have shared the same mission: to serve leaders with integrity, intelligence, and unwavering excellence," said Sciortino.
"This isn't a merger of systems. It's a joining of deeply held values and goals."
With this acquisition, BELAY clients will gain immediate access to a new tier of financial capabilities. Whether navigating cash flow, improving profitability, or managing multi-platform revenue streams, business owners now have access to:
Extended CFO services with deep eCommerce and SaaS revenue modeling
Enhanced financial reporting with real-time channel and SKU-level insights
Specialized eCommerce and SaaS accounting expertise
Scalable infrastructure for high-volume AR/AP, multi-entity bookkeeping, and compliance
Optimized margins with detailed COGS, inventory, and channel analytics
"We want BELAY to be the first name business owners think of when they hit a financial complexity that's slowing their growth," said Sciortino.
"This move is about eliminating bottlenecks and elevating possibilities. It's about bringing Wall Street-level insight to Main Street businesses."
Their clients will continue to work with the same dedicated professionals they know and trust, now backed by BELAY's national infrastructure and reputation for operational excellence.
"We built Fully Accountable to help high-growth businesses make better financial decisions faster," said Rachel Phillips, CEO of Fully Accountable. "Partnering with BELAY gives us the ability to do that on a much larger scale.
"Together, we're not just keeping books. We're helping business leaders move with confidence."
This acquisition further positions BELAY as a leader in financial delegation, equipping founders, CEOs, and executives with the support they need to scale without sacrificing focus or peace of mind.
"Financial clarity is freedom," added Sciortino. "It's the difference between hustling to survive and leading with purpose.
"With Fully Accountable, we're delivering that freedom at scale."
To learn more about BELAY's Financial Solutions, visit: belaysolutions.com/financial
CONTACT:
Ebony Clark
Sr. Communications
ebony.clark@belaysolutions.com
SOURCE: BELAY Inc.
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