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Credit Union 1, Cotribute Win 2025 Tekkie Award for Member Growth

via Business Wire

~ Credit union increases deposits and grows membership using Cotribute’s platform ~

Cotribute, the category-defining platform for digital account origination and decision intelligence, today announced with Illinois-based Credit Union 1 (CU1) that it won the Finopotamus Tekkie award for Member Growth. The member growth category highlighted technologies that resulted in measurable membership growth, improved member experience, or streamlined member acquisition and onboarding.

“Having a robust mobile platform enables our staff to offer more time to better support the needs of our members and improve their financial lives,” said Todd Gunderson, CEO of CU1. “We are honored to win the 2025 Tekkie award for Member Growth. It is a testament to our partnership with Cotribute and the platform we’ve built together.”

CU1 has $2 billion in assets and 121,000 members. The credit union’s technology goal is to give members the options to resolve member queries without human intervention, requiring a visit to the branch or call to a contact center. The credit union focuses on providing the most innovative, tech-forward solutions for its members. With Cotribute’s modular platform, CU1 has introduced embedded digital account opening, loan origination and onboarding processes that have eliminated friction and improved member engagement.

“Our team is humbled to receive the Tekkie Award alongside CU1,” said Philip Paul, CEO of Cotribute. “Over the past few years, we’ve created a next-gen Digital Account Origination & Growth platform for consumers and businesses, enabling financial institutions to improve the member experience and attract new members. CU1 is a perfect example of a credit union that understands the power of technology, and we are honored to work with their team.”

With the Cotribute platform, individuals can open accounts 24/7/365 with complete self-service options. Since launching the platform, CU1’s membership has grown, averaging an annual 4.6% growth rate. Additionally, CU1 can offer hyper-personalized products to its members, running several simultaneous marketing campaigns focused on members’ different needs, leading to significant member and deposit growth. As a result of the optimizations to the digital account opening experience and campaigns, the number of new members each month grew on average by 527%.

About Credit Union 1

Credit Union 1 is celebrating more than 65 years of helping members reach their financial goals. CU1 is a member-owned, not-for-profit financial cooperative serving 120,000 members nationwide with 90,000 surcharge-free ATMs and 5,600 shared-branch locations. Credit Union 1 strives to exceed its members’ expectations by delivering innovative financial solutions and personalized member service to help achieve their maximum economic potential. Discover better banking for all at cu1.com.

About Cotribute

Cotribute is a next-gen Digital Account Origination and Growth platform designed to help financial institutions win in today’s competitive landscape. With embedded support for 90+ financial products, native integration with core and digital systems, and configurable AI Growth Agents, Cotribute drives onboarding success, deposit and loan growth, and product innovation. Cotribute serves clients across the U.S., from community credit unions to Fortune 500 financial institutions. Learn more at www.cotribute.com or follow us on LinkedIn.

“We are honored to win the 2025 Tekkie award for Member Growth. It is a testament to our partnership with Cotribute and the platform we’ve built together," said Todd Gunderson, CEO of CU1.

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