Franchise Now’s latest episode on Franchise Marketing Radio features Caty Witt, a multi-unit PostNet owner, sharing her journey of growth, community leadership, and strategic scaling across California and Arizona.
-- Franchise Now releases a new episode on Franchise Marketing Radio featuring Caty Witt, a multi‑unit franchise owner of PostNet active in California and Arizona. With a focus on purposeful franchising, entrepreneurial balance, and deep community involvement, this episode serves as a compelling narrative of what it takes to grow and scale while remaining grounded in service and impact.
Episode details can be found here: https://franchisenow.media/
Caty Witt's entrepreneurial journey is rooted in a deep understanding of the shipping and retail services industry, honed during her years working at a UPS Store throughout high school and young adulthood. This foundational experience gave her a front-row seat to the operations, customer service expectations, and logistics challenges that define the shipping and printing business. When a PostNet location became available in Bakersfield, California, Caty recognized the unique alignment of her experience, family needs, and community goals. The opportunity felt tailor-made, blending her professional background with her vision for a purpose-driven business.
As she shares in the interview, Caty wasn’t just looking for a job—she was searching for a business that would allow her to be present for her young children while contributing meaningfully to her local community. PostNet offered both the business model and the flexibility she needed. Her transition from employee to owner came with its share of challenges, but Caty credits her success to a blend of preparedness, passion, and timing. From the start, she emphasized creating a workplace culture grounded in respect and customer-first service, values she now instills across all her locations.
Her growth journey did not stop in California. When a retiring PostNet franchisee in Buckeye, Arizona, approached her about acquiring two similar stores, the decision was clear. With her husband working part-time in Arizona, the logistics aligned seamlessly. These additional locations reflected Caty's original store model, making them a natural fit operationally and culturally. What could have been a complex expansion was streamlined by shared values, a deep understanding of the business, and the support of a franchise system designed to empower multi-unit operators.
Beyond her business acumen, Caty is deeply invested in her community. Her stores are not just service centers—they are hubs for social impact. During the holiday season, her stores set up Christmas trees adorned with tags representing foster children’s gift wishes. Customers can select a tag, purchase a gift, and return it for distribution. This initiative has not only brought joy to children in foster care but also strengthened the bond between PostNet and its surrounding community. Community members walk in to give—and leave with a new awareness of the full range of PostNet’s services.
Caty has also extended her philanthropic initiatives to include back-to-school supply drives, birthday celebrations for foster children, and partnerships with other local businesses. Her children, aged eight and nine, are frequently present at the stores and actively participate in community activities. This approach to blending business, family, and community creates a unique environment that fosters customer loyalty and repeat business.
Learn more about the PostNet franchise opportunity and brand philosophy here: https://www.postnet.com/
The episode of Franchise Marketing Radio offers invaluable insights for entrepreneurs looking to scale while preserving quality and integrity. One of the key takeaways is Caty’s shift from working in the business to working on the business. As she expanded to four locations, she realized that personal presence at each site was no longer sustainable. Instead, she focused on training managers who share her values and are capable of maintaining high service standards. These managers were promoted from within, having demonstrated reliability, initiative, and a customer-first mindset.
Operational efficiency became a priority as Caty moved into a more strategic role. She focused on marketing, systems implementation, and community engagement initiatives. From setting up digital campaigns to optimizing in-store workflows, every decision was geared toward long-term sustainability and customer satisfaction. This mindset shift not only improved the stores’ performance but also allowed Caty more quality time with her family—one of the primary goals that motivated her entry into franchising.
Marketing has played a central role in Caty’s strategy. In the early days, she relied heavily on local radio to generate brand awareness. These campaigns, especially those promoting her community initiatives, were well received and brought in new customers unfamiliar with the PostNet brand. As her business matured, she diversified into digital channels, leveraging Google Ads and organic social media to highlight services and showcase community involvement. Her social platforms often feature printed materials, behind-the-scenes glimpses into production, and community events—turning followers into loyal customers.
Franchise Now and Franchise Marketing Radio emphasize the critical role of authenticity in successful franchising. Caty’s approach is not formulaic; it’s intuitive, informed by her life experiences, and anchored in a desire to create value for everyone she interacts with. Her story is particularly powerful for women considering entrepreneurship. By stepping into ownership with confidence and purpose, she challenges traditional narratives around business leadership and work-life balance.
Franchise Now supports entrepreneurs like Caty with AI-driven tools and systems that streamline operations and accelerate growth. These platforms automate lead response, manage campaigns, and deliver data insights that help franchisees make informed decisions. Whether it’s handling incoming customer inquiries through SMS or optimizing ad spend through smart analytics, Franchise Now's technology provides a powerful advantage for modern franchise operators.
Learn more about these growth-enabling technologies and platforms here: https://franchisenow.ai/
For aspiring franchisees, Caty’s advice is simple yet profound: enter a business one can understand or are deeply willing to learn. Don't chase profit alone—focus instead on value creation, community service, and long-term vision. Franchising offers structure and support, but success comes from aligning those resources with one's personal mission.
Franchise owners, aspiring entrepreneurs, and brand executives are encouraged to visit the Franchise Now content hub and listen to the full episode to gain actionable insights on purposeful growth, community impact, and operational scaling.
Contact Info:
Name: Jennifer Branecky
Email: Send Email
Organization: Franchise Now
Address: 860 Robbie View Suite 1031, Colorado Springs, CO 80920, United States
Website: https://Franchisenow.ai
Source: NewsNetwork
Release ID: 89163349
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