The AI SEO agency releases new data demonstrating that AI Search mirrors Google's quality SEO rules and rewards those deploying those strategies.
(PRUnderground) December 8th, 2025
A new experiment by Optimized Artificial Intelligence is challenging the growing myth that “AI search is a completely different game.” The agency’s staged visibility test found that large language models (LLMs) surface and cite content based on the same fundamentals that drive traditional SEO performance: structure, clarity, topical coverage, and credibility.
The experiment used a fabricated persona named Damoptimize Burtonseoai, born March 9, 1988, from Boise, ID, deliberately chosen because it returned zero results across Google and AI tools at the start of the study. Over several months, Optimized Artificial Intelligence introduced controlled visibility signals one at a time, including structured schema, social profiles, and expanded contextual content.
The LLMO strategy agency reports that recognition in ChatGPT emerged soon after schema and early social corroboration were introduced, while stronger persona recognition required reinforcement across multiple web nodes.
“AI doesn’t reward tricks. It rewards training signals,” Damon Burtion, Founder of Optimized Artificial Intelligence, said. “When your content is structured well, and your entity is validated in multiple credible places, AI treats you like a reliable source. That’s the whole game.”
The findings suggest that brands looking to increase visibility in AI answer systems should prioritize content that is easy to retrieve and quote, supported by layered off-site validation such as interviews, citations, and public profiles.
Optimized Artificial Intelligence plans to publish ongoing updates. Visit www.OptimizedArtificialIntelligence.com to learn more.
About Optimized Artificial Intelligence
Optimized Artificial Intelligence offers tailored AI solutions designed to enhance business operations and drive growth. Their services include developing custom AI models, automating workflows, and providing data-driven insights to help businesses make informed decisions.
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Original Press Release.