Articles from Freeman

Dallas, TX, Dec. 09, 2025 (GLOBE NEWSWIRE) -- Freeman, the global leader in events, today announced the launch of its new exhibitor services platform designed to simplify and modernize the exhibitor experience from start to finish. The platform sets a new standard for ease and transparency in exhibitor services.   The platform, which was designed from the ground up with exhibitors, for exhibitors, reflects Freeman’s commitment to creating digital solutions that are intuitive, efficient, and customer centric. Developed with direct exhibitor feedback and modeled after top consumer brand experiences, the platform streamlines every step from ordering to on-site service and gives users a single, easy-to-navigate interface for all their exhibiting needs.    “Our clients told us they wanted a simpler, more straightforward way to get ready for their events, and we listened,” said Anytra Lowe, EVP Client Solutions from Freeman. “This new platform makes it easy for exhibitors to find what they need, place orders, and stay informed from start to finish. It’s all about giving them time back to focus on what really matters: creating great experiences.”     Key benefits include:  

Dallas, TX, Oct. 06, 2025 (GLOBE NEWSWIRE) -- Freeman, the global leader in events, has released its latest Trends Report, “Unpacking XLNC: Bringing the X factor to attendee experiences​,” revealing a powerful insight for organizers: attendees don’t come for the spectacle—they come to accomplish their goals. And when they do, they’re far more likely to return.

New data shows half of event attendees say successful networking is a reason to return to an event

In-person events outperform digital when it comes to product discovery, expert access, and real business impact

Dallas, TX, April 01, 2025 (GLOBE NEWSWIRE) -- Freeman, the global leader in events, today released new research conducted in partnership with The Harris Poll, revealing the significant return on investment of in-person events for both individuals and organizations.

Dallas, TX, March 11, 2025 (GLOBE NEWSWIRE) -- Freeman, the global leader in events, announced today its acquisition of Tag Digital, a full-service digital marketing agency specializing in innovative solutions for event organizers in EMEA, APAC, and North America. Terms of the transaction were not disclosed. 

Dallas, TX, March 04, 2025 (GLOBE NEWSWIRE) -- Freeman, the global leader in events, today released new research revealing the significant impact of live events on brand trust. The study, conducted on behalf of Freeman by The Harris Poll, a global consulting and market research firm, shows that in-person events create lasting positive impressions and build deeper trust between brands and their audiences.

Dallas, TX, Jan. 28, 2025 (GLOBE NEWSWIRE) -- Freeman, the global leader in events, today released new research that challenges popular assumptions about Generation Z's preferences for digital interaction. The study, conducted in partnership with The Harris Poll, reveals that despite being digital natives, Gen Z professionals strongly value in-person opportunities to build connections and view live events as crucial to their career development.

Freeman, a global leader in events, today announced that it has acquired Sparks, a global brand experience agency. Terms of the transaction were not disclosed.