Articles from The Japan Food Product Overseas Promotion Center

The Japan Food Product Overseas Promotion Center (JFOODO) has been engaging U.S. millennials since 2017. In FY2025, they will hold two Japanese tea workshops in the United States (U.S.) as part of their efforts to promote understanding of the high quality that Japanese tea leaves boast and to further expand the Japanese tea fan community.

The Japan Food Product Overseas Promotion Center (JFOODO) is collaborating with 16 leading restaurants and sweets shops in New York and Los Angeles to develop and offer special menus using Japanese green teas. Through this initiative, JFOODO is seeking to get people around the world to drink Japanese green teas and understand their appeal and benefits, including their rich yet refreshing taste and many health advantages; produced by artisan farmers, their manifold varieties offer a holistic approach to well-being as the ultimate health drink.

The Japan Food Product Overseas Promotion Center (JFOODO) has been conducting various promotional campaigns to popularize Japanese green tea as a mindfulness beverage internationally under the concept of "Find your TRUE with Japanese GREEN TEA". This campaign is designed to promote the new value of Japanese green tea as a non-alcoholic in-meal beverage in response to the recent health trends of millennials in the U.S. and Europe.

The Japan Food Product Overseas Promotion Center (JFOODO) is taking a variety of initiatives to boost the brand image of Japan-sourced miso in the US with the intent of encouraging more people to use it.