What Happened?
Shares of e-commerce florist and gift retailer 1-800-FLOWERS (NASDAQ:FLWS) jumped 18.2% in the morning session after the company announced the appointment of Alexander Zelikovsky as its new Chief Information Officer, which extended a rally from the previous trading session. This move continued the positive reaction from the prior day when the news was first released and the stock gained over 6%. Zelikovsky, a technology leader with over 25 years of experience, previously served as Executive Vice President and Global CIO at Pitney Bowes. His appointment is part of 1-800-FLOWERS.COM's strategy to accelerate its digital transformation under CEO Adolfo Villagomez. Zelikovsky will lead enterprise IT, data management, cybersecurity, and support for AI and digital commerce efforts. The market's sustained positive response suggested investor confidence in the new leadership to drive growth.
Is now the time to buy 1-800-FLOWERS? Access our full analysis report here.
What Is The Market Telling Us
1-800-FLOWERS’s shares are extremely volatile and have had 42 moves greater than 5% over the last year. But moves this big are rare even for 1-800-FLOWERS and indicate this news significantly impacted the market’s perception of the business.
The previous big move we wrote about was 7 days ago when the stock gained 1.9% on the news that the stock staged what appeared to be a technical rebound, which followed the company's weak third-quarter financial report. This rebound happened even though 1-800-FLOWERS reported that its revenues fell by 11.1% compared to the same period in the previous year, landing at $215.2 million. This figure also fell short of what analysts had expected by 1.2%. The quarter was described as soft for the company, which also had a significant miss on its earnings per share (EPS) estimates. The stock had declined since the earnings were announced, setting the stage for the subsequent bounce.
1-800-FLOWERS is down 43.2% since the beginning of the year, and at $4.44 per share, it is trading 51.2% below its 52-week high of $9.09 from February 2025. Investors who bought $1,000 worth of 1-800-FLOWERS’s shares 5 years ago would now be looking at an investment worth $195.03.
While Wall Street chases Nvidia at all-time highs, an under-the-radar semiconductor supplier is dominating a critical AI component these giants can’t build without. Click here to access our full research report.