Articles from Novi

Novi, the platform that helps brands and retailers ensure AI assistants like ChatGPT and Gemini can find and recommend their products in response to shoppers’ unique queries, announced it has filed a provisional patent application with the United States Patent and Trademark Office. The filing covers a proprietary methodology that extracts and maps how large language models select and rank products within a category.

Reddit, Who What Wear, Wikipedia and Sephora are the top sources ChatGPT references most frequently when responding to beauty product recommendation prompts. That’s among the findings of a new analysis from Novi, the platform that helps brands and retailers ensure AI assistants like ChatGPT and Gemini can find and recommend their products in response to shoppers’ unique queries.

Novi, the leading technology platform empowering retailers and brands to market trustworthy products for healthier people and the planet, announces its growing collaboration with NielsenIQ (NIQ), the world’s leading consumer intelligence company. NIQ’s Label Insight data will now be integrated into Novi’s platform, enriching Novi’s existing ingredient-level and product attribute data sets.