Articles from UserTesting Technologies, Inc.

UserTesting, a leading provider of customer insights for the enterprise, today announced it was named a Leader in The Forrester Wave™: Experience Research Platforms, Q1 2026 evaluation. The report assesses experience research platform (XRP) providers across current offering, strategy, and customer feedback to help buyers evaluate their options. According to the report, “UserTesting is the choice vendor for many global enterprises for UX research.” Forrester identified, researched, and evaluated the eight most significant experience research platform providers for the report.

UserTesting, the leading provider of human insights for the enterprise, today announced that Tealium, the leading real-time customer data platform, achieved significant improvements in navigation, usability, and brand perception by leveraging the UserTesting® Human Insight Platform. Through a multi-phase research initiative, Tealium captured real-time feedback from customers and internal stakeholders, enabling the company to simplify information architecture, modernize design, and elevate UX strategy.

Rising costs driven by tariffs are reshaping how global consumers live, shop, and engage with brands, according to a new study released today by UserTesting, the leading provider of human insights for the enterprise. Conducted in partnership with Talker Research, the study surveyed 4,000 consumers across the U.S., U.K., and Australia and revealed that a growing number of people are scaling back spending, switching brands, and rethinking long-standing habits—from summer travel to everyday purchases.

UserTesting, the leading provider of human insights for the enterprise, reveals that brand loyalty isn’t just holding steady in 2025—it’s becoming a safe haven for consumers navigating higher prices and watching their wallets. According to a new global study surveying 4,000 consumers across the United States, Australia, and the United Kingdom, more than two-thirds (68%) of loyal customers say they’d continue buying from their favorite brands, even if prices increased. On average, consumers say they’re willing to pay 25% more to stick with a brand they trust. The research highlights a growing connection between brand trust and consumer risk tolerance. As prices rise and choices expand, people are relying on familiar brands that have earned their confidence over time, viewing them as a lower-risk investment, even when it costs more. The study uncovers how nostalgia, consistent quality, and customer experience play key roles in earning—and keeping—customer loyalty in 2025.

UserTesting, the leading provider of human insights for innovators, has unveiled Insights for Impact, a program dedicated to helping non-profits strengthen their missions and create lasting change through actionable human insights. This enhanced initiative replaces the OneWorld program, focusing on equity, sustainability, and alignment with United Nations Sustainable Development Goals (UNSDGs).

UserTesting, the leading provider of human insights for innovators, today announced a new survey exploring streaming habits, commissioned by UserTesting and conducted by Talker Research. The survey reveals that the average American streaming service subscriber spends a staggering 110 hours a year—nearly five full days—deciding what to watch. This startling figure highlights the growing challenge of navigating an ever-expanding universe of content in the modern streaming landscape.

UserTesting, the leading provider of human insights for innovators, today announced the winners of the illumi Awards at its annual customer conference, The Human Insight Summit (THiS). This year’s summit brought together builder and creator teams to emphasize the crucial role human insights play in decision-making, driving innovation, and delivering impactful products and experiences.

UserTesting, a SaaS leader in experience research and insights, today announced the appointment of Baran Erkel as UserTesting’s Chief Strategy Officer. Erkel brings over two decades of experience in corporate strategy, mergers and acquisitions (M&A), and strategic partnerships, and will play a pivotal role in driving UserTesting's next phase of growth and innovation.