Articles from Velocity Capital Management

Velocity Capital Management (“Velocity”), a private equity firm focused on the sports, media and entertainment ecosystem, today announced that it has acquired a stake in the combined LV8 and Mirage businesses. Both businesses were founded by digital media entrepreneur Griffin Haddrill, who will continue to lead the combined company as Chief Executive Officer.

Parella Motorsports Holdings and SpeedTour™ (collectively, “the Company”), the leading owner and operator of grassroots motorsports events in the United States, today announced the acquisition of Racing America, a premier digital-first motorsports media platform delivering live streaming, original content, and year-round coverage of amateur and stock car-adjacent racing.

Velocity Capital Management (“Velocity”), an operationally intensive middle market private equity firm with deep domain sports, media and entertainment expertise, today announced that it has signed an agreement to make a strategic investment and acquire an ownership stake in Unique Sports Group (“USG” or the “Company”), a leading independent, UK-based, football talent representation agency. Terms of the transaction were not disclosed.

Velocity Capital Management (“Velocity”), a private equity firm with deep operating expertise and investment experience across the sports, media and entertainment ecosystem, today announced that it has forged a transformative strategic partnership with the Texas Permanent School Fund Corporation (“Texas PSF”).

Velocity Capital Management (“Velocity”), a private equity firm specializing in value-add investing in high growth companies across the sports, media, and entertainment ecosystem, today announced that its Velocity Opportunity Fund has acquired Parella Motorsports Holdings, the largest owner and operator of grassroots motorsports live events racing classifications across the U.S. and Canada. Terms of the transaction were not disclosed.